Boatcot is a mobile application designed for boat owners, offering a range of features to enhance their boating experience.
Users can efficiently manage their boats, maintain service records, handle repairs and maintenance, organize documentation, and even hire specialized experts to care for their vessels. Additionally, the app enables users to plan navigation routes, accounting for local restrictions, weather conditions, and various other factors.
At the core of Boatcot's brand identity is a symbol created from the convergence of different shapes that resonate with the project's vision and values
The brand consists of both a logotype and a logomark, which can be used together or independently.
The logo is oriented towards a point above the horizon, infusing it with energy and dynamism. The symbol, adopting a flat design style, aligns with modern aesthetics, making it suitable as an icon for a mobile application.
The logomark, on the other hand, is a minimalist representation of a boat.
The colours reflect the seamless gradient where water meets the sky, evoking a sense of absolute freedom and unity with nature. Boatcot aims to free users from hassle, allowing them to focus on what truly matters.
The layouts prioritise user-friendliness, with easily navigable interfaces, prominently sized fonts, and a streamlined personal account for an effortless user experience.