Novel is a conceptual project originating from St. Petersburg, co-founded by Angelina Zaitseva and Makar Evdokimov.

Project mission is to provide functional, intuitive, and customizable printing solutions for planning.

✧ about

The debut product, Essay 1, is a versatile multi-page diary, meticulously crafted with user-friendly spreadsheets for strategic planning, daily organization, and note-taking

At the heart of Novel lie fundamental values: the brand embrace novelty, prioritize the user experience, create a space for personal reflections and focused self-expression, all while fostering flexibility and empowering freedom for every individual.

Essay 1 album

✧ brand identity

After thorough consideration, we decided on a Cyrillic rendition of the logo, stylizing it to emphasize the first letter "N" (H cyl.) as a unique brand symbol

To enhance the sensory experience, we also created a Braille version of the letter "N" (H cyl.).

Novel Cyrillic text logo
The Novel brand symbol is employed independently
Braille logo for tactility
logo crafting
embossed logo
Braille logo

✧ diary layout

Within the album, you'll find four types of pages: blank for sketches, partially adorned with dots for various note styles, and others fully covered in dots

To ensure easy navigation, we've thoughtfully incorporated centered page numbering.

blanc page
Essay 1 details
Essay 1 cover card

✧ cover card design

Idea & Project management
Angelina Zaitseva
Makar Evdokimov
Brand Design & Layouts
Artemiy Shibanov
Photos & Set Design
Angelina Zaitseva
Svetlana Zhukova
Sophia Sherova
Copyrights
© Novel

✧ explore more works

let’s COLLABORATE

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