ONLY SQUARE is a premium brand specializing in functional apparel and accessories. It was founded in 2016 in the heart of St. Petersburg, under the guidance of Artemiy Shibanov, the project's author and chief graphic and product designer.
ONLY SQUARE is dedicated to offering products that meet the essential requirements of urban life, prioritizing user comfort and convenience.
✧ the brief
The square, a simple yet profound shape, stands as one of humanity's most exquisite geometric forms
Its pure perfection is a rarity in nature and even more so in the cosmos.
Architects, artisans, and designers across millennia have sought to capture this divine geometry in their creations, from structures and household items to jewelry. The square symbolizes excellence in the world of geometry.
ONLY SQUARE is motivated by the pursuit of this very excellence, striving to replicate the sacred perfection of the square in all its products
✧ brand identity
Our brand identity eschews the use of the square as a symbol
This minimalistic symbol is seamlessly integrated into the creation of ONLY SQUARE products
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The text logo employs the minimalist font Alliance and is accompanied by a descriptor denoting the project's place of origin.
✧ product design
In 2016, wireless headphones had yet to attain their current popularity, and we introduced a unique offering: the option to customize sweatshirts with elegant brass eyelets.
Our commitment to quality and sustainability was evident from the start. We carefully selected premium and eco-friendly materials, making stylish, environmentally responsible sweatshirts.
We initiated a re‑square recycling program, allowing customers to ethically dispose of their cherished sweatshirts, upholding our commitment to a more sustainable future.
✧ product design
It consists of over 100 components of premium materials, thoughtfully combined to create a holistic backpack body.
Functionality and customer experience were meticulously considered down to the smallest detail.
Goodbye to laptop cases
The backpack eliminates the need for separate laptop cases, featuring a singular compartment with its own lid for storing a computer and documents, complete with a foam seal for protection.
Retrieving the computer is effortless, thanks to a simple pull tab.
Meticulously crafted design
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Functional tape
Tape for easy removal of the laptop from the backpack
Secret pockets
Internal secret pockets with zippers for little things you daily need
Solid dividers
Eco-suede lined laptop and document dividers
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Large pockets
For laptop power cord and stationery
Dense external wall
Thick outer wall that protects the laptop if the backpack falls
External pocket
Zippered pocket for documents
Fall protection
Solid lightweight foam that protects the laptop if the backpack falls
Lunchbox and bottle space
Solid lightweight foam that protects the laptop if the backpack falls
Exemplary focus on precision
Our design focuses on precision, employing top-tier materials for superior quality both inside and out.
Every knot in the backpack is meticulously crafted to endure for decades to come.
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